0800, 0845 and 0844 numbers help to make a company look like a large, national company, but attention to detail is important, warns Jemma Fox of The 0800 Number Company.
“One reason why companies or individuals choose to have non-geographic 0845, 0844 or 0800 numbers is because it makes them look like a national company”, says Jemma Fox, Marketing Director of The 0800 Number Company. “If a company’s target market is not just one specific geographical location then it makes sense for them to have a non-geographic number so that they are not tying themselves to one specific location”. For example, if your company is based in Birmingham, but you actually operate in a large area across the midlands that includes Stroke-on-Trent, Derby, Nottingham, Peterborough, Northampton, Worcester, Leicester, Coventry, etc., then if you put your actual Birmingham landline number with area code 0121 on the adverts, people in all of the other towns and cities listed that aren’t Birmingham may think that you only operate in Birmingham and so won’t even bother phoning you to make an enquiry. By having a phone number which starts 0800, 0845 or 0844, you instantaneously take away that problem, as there is no geographic location attached to these numbers, and they are therefore generally viewed as nationwide numbers.
It is also the case that people tend to associate 0800, 0845 and 0844 numbers with big companies. Regardless of whether or not this is true, it is the common perception. Therefore, some smaller companies will often have one of these phone numbers in order to make themselves look bigger than they actually are.
However, the illusion can be easily broken if you wish to give out your fax number and it still has the original area code on it, eg. 0121. Attention to detail is important! There is little point renting an 0800, 0845 or 0844 number to make you look like a larger, national company, only to blow that out of the water by listing a fax number with a geographic area code directly beneath it on your website, adverts, email signature, business cards, etc.
The solution to this is The 0800 Number Company’s fax to email service. Fax to email means that when someone sends you a fax, it gets converted to a PDF document and sent directly to your email inbox. This saves you on electricity, as you don’t have to leave a fax machine on constantly, as well as ink and paper. It also saves you on the cost of a fax machine! In fact, if you don’t have a fax machine but want to be able to receive faxes from clients and customers or from other businesses then fax to email is ideal, as you don’t have to change any previous existing adverts, you don’t have to purchase a fax machine or install any new phone lines, and if you find after a while that actually you don’t really need a fax machine then you can cancel the number with 30 days written notice.
An 0800, 0845 or 0844 fax to email number means not only do you help the environment a little bit, but that your fax number also matches your phone number, which is necessary for presentation purposes and for keeping with the corporate image.