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Bucking the trend – why The 0800 Number Company doesn’t tie its customers in to long term contracts

21/10/2011 14:20

Jemma Fox, Marketing Director of The 0800 Number Company, talks to us about why the leading freephone number provider doesn’t tie its customers into long term contracts with their 0800 numbers, unlike many other telecoms companies.

“One of the questions most frequently asked by our customers is how long they are tied in to a contract for when they order one or more of our numbers. The answer is often a pleasant surprise, as there are no long term tie-ins with telephone numbers from The 0800 Number Company, we just request 30 days written notice to cancel the number. The written notice can be sent to us by email, post or fax”, says Jemma Fox, Marketing Director of The 0800 Number Company.

“People ask us the question as to how long the contract is with a sense of trepidation and fear. They anticipate being tied in for at least a year. And they don’t want that. You can understand why. We live in volatile times. The economy, whilst not in the predicament of Greece or Italy is focused on clearing the deficit rather than boosting growth. Unemployment figures are at a 17 year high and inflation keeps going up. Small businesses are already having a hard time borrowing money from the banks and struggling to stay afloat. If a business decides to order some freephone 0800 numbers from us to try to boost their marketing campaign, and then four months later decides that actually they need to let some go because they’re doing well in one area but not another, then who are we to tell them that they should keep those numbers and keep paying rent on them for another year even though they don’t need them? Contracts like that are just another weight around the necks of small businesses, and if they no longer need them then it’s just one more bit of expenditure than they can do without. For many small businesses, every penny counts right now.

“But for any size business, if they find that their circumstances have changed and that they no longer need 0800 numbers or freephone numbers, then what is the point of forcing them to retain them? They don’t need the numbers any more; it is unfair to make them keep something they don’t want. That only makes customers feel disenchanted, and whilst it makes a bit of extra money in the short term, it doesn’t give a good reputation in the long term. If customers are happy with the customer service and value for money provided by a company they will stay. Sometimes events happen which means they can’t, and they should not be penalised for that”.

The 0800 Number Company provides UK freephone numbers which can be pointed to either landline or mobile phone numbers, as well as fax-to-email freephone numbers.
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